Your employees should be your brand’s biggest advocates
She illustrates her point with a quote from a study conducted by Aon Hewitt: “A 5% increase in employee engagement is linked to a 3% increase in revenue growth in the subsequent year.”
Who you should engage
Interestingly, the professional employee and millennials are least likely to engage, followed by generation X. Furthermore, employees who are engaged, but not empowered, are also at risk of frustration and burnout.
The following are hindrances to engagement:
- Organisation reputation
- Customer focus
- Valuing people in the workplace
The solution to engagement lies at the executive level. “Having a social strategy and charisma is so important to lead millennials to want to engage as an employee and act for your brand. So engaging leaders who engage others contributes to a culture of engagement that sustains business results,” says Janse van Rensburg.
How to engage your employees
Companies should focus on the following three areas in order to engage their employees:
1. Digitisation. HR and employee analytics are the next big thing and we should invest in them more. HR must transform itself from a transaction/execution fashion into a value consultant that brings innovative solutions to business leaders at all levels, making HR more agile, forward thinking and bolder in its solutions.
2. Collaboration. This allows for employees to give ideas and know that they’d be considered and potentially used. It provides a healthy learning experience for all the staff.
3. Innovation. This refers to saying goodbye to the tightly fit box we assume employees should fit into and instead creating a culture of trust.